“I have a mind to join a club and beat you over the head with it,” said Groucho Marx. While it seems that almost everywhere we shop now offers some sort of customer loyalty program, a few are definitely easier, more beneficial, and just plain more fun than others.
Rochester’s Lucky Eagle Casino and Hotel has long rewarded loyalty through their exciting Players Club program. Free to visitors over the age of 18 with a valid photo ID, the club is a great way to earn points by simply playing your favorite casino games. These points add up quickly and can be used as cash in the variety of on-site restaurants, hotel, gift shops, and Free Play gaming
In February, the Lucky Eagle will be revamping their Players Club with a newly designed card and new tiers of membership rewards. Mary Fairbanks, the Casino’s director of guest services, describes the updates as taking “rewards to new heights.”
Current Players Club members shouldn’t worry; their award level and accumulated points aren’t going anywhere. Beginning in February, simply stop by the Players Club window at Lucky Eagle Casino and pick up a new membership card. The tiers of membership will remain the same, though the card designs have changed and additional and expanded benefits have been added to every level.
Created using an in-house graphic design team, the revamped cards are only the first of many improvements. Whereas under the old system players received discounted gift shop and restaurant purchases for themselves, now the discount applies to their entire party as long as the card-holder redeems the required number of points. These discounts begin at 10 percent and can increase up to 50 percent as you graduate to higher levels.
The easiest way to maximize your points is by playing on Monthly Multiplier Days, where you can earn points at 6 to 12 times the normal rate. Look also for Drawing Entry Multipliers. This way every dollar goes further and you can enjoy amazing rewards much more quickly.
Your Players Club card also entitles you to a free lunch buffet during your birthday month and discounts on tickets to the Lucky Eagle’s many fun concerts, shows, and events. Not a football fan? Celebrate the Lunar New Year, rock out to live music, or lose your shirt with the Australian Thunder From Down Under.
Fairbanks and her team are “really excited by the fresh new look” of the Players Club cards and “great benefits” they provide for guests.
Interested visitors can stop by the Players Club window at the Lucky Eagle for specifics or to enroll. Questions about changes or benefits of joining can be directed to 800-720-1788.
The Lucky Eagle Casino and Hotel is located at 12888 188 Avenue SW in Rochester.